If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital.
Episode 107: Paul Long
When applying for a business or home loan, what is your experience with the process?
Is it straightforward or complicated?
Think of how different the experience could be if there were engaging videos and other learning opportunities to help you feel confident about the agreement you’re trying to make.
When business feels “good enough,” it can lead to a decline in customer experience. Providing new ways to educate customers and make the banking process easier should not only be looked at as advantageous to the success of the bank, but as a reminder that helping the customer is the first priority.
Paul Long, Senior Vice President – Business Banking & SBA Lending, discusses his approach to providing customers with a first-rate digital experience and always giving more than he will ever get back.
Key Insights and Takeaways
4 Pillars of Personal Growth for the Commercial Banker
The 3 Different Kinds of Bankers
The Princess Problem & How to Deal w/ a Surplus of Business
A Proactive VS. Reactive Stance to Business
Investing in Videos and Podcasts w/ the Intention to Educate
Balancing ROI and Content Production
Actionable Advice from Paul to the Listeners
Notable Quotables to Share
“Are we in the business to just make a bunch of money? Or are we in the business to help people.”via Paul Long on the @dgisocial #podcastClick To Tweet “It all starts back with being creative. How can I be different within my brand?” via Paul Long on the @dgisocial #podcastClick To Tweet “Market is not something you do just when you’re slow. It’s something you do all the time.” via Paul Long on the @dgisocial #podcast