Funding a Start-up, How to Tap an IRA or 401(k)

A Wall Street Journal Article–

There are ways to use IRA and 401(k) funds to finance your start-up business. But it isn’t simply a choice of writing yourself a check. There are significant legal steps. The key is rolling over the money into a corporate retirement account that permits you to invest in the business.

A nonexpert would likely need the help of a financial planner or third-party retirement-plan administrator. These professionals set up a C corporation and establish a corporate retirement account. A person can then roll outside retirement accounts into the corporate plan and invest the money in the company’s stock. Since the person is buying shares of his or her own business, he or she is effectively feeding it money.

Warning: If you’re under age 59 1/2 and you do it wrong, you’ll have to pay taxes on the money you use as well as risk an early-withdrawal penalty.

Tax experts put such investments into a gray area of the law. The Internal Revenue Service says such moves raise legal and procedural issues. While the IRS has issued determination letters validating many of these plans, it is continuing to study the issue. There’s no IRS ruling authorizing the full process.

Advisers are likely to charge several thousand dollars to help set up a plan and levy hefty annual fees. So this strategy makes financial sense only if a person is investing a big chunk of their retirement money in a business.

Since many start-ups fail, it may be unwise to use your retirement nest egg to start a business. Instead, first look to nonretirement assets such to taxable savings and brokerage accounts, reserving at least six month’s worth of emergency savings. Then consider home-equity credit or refinancing, and loans from friends, family, acquaintances and banks.

If you are still employed, you might want to consider a loan from your 401(k). But keep in mind that the loan usually must be repaid before you terminate employment. If you have a Roth IRA, you can take tax-free and penalty-free withdrawals of all contributions to the account that are at least five years old. But you can’t replace the money after it’s withdrawn.

 

Original Post:http://guides.wsj.com/small-business/funding/how-to-tap-an-ira-or-401k-to-help-fund-a-start-up/

Email Marketing Basics for Small Business

By Ijeoma S. Nwatu–

Email marketing is just one of many ways to engage customers and ultimately lead them to purchase a product or service. Building and maintaining a healthy email list is important in learning more about your customer base and how they respond to your business, as well as generating potential new business. If your business has not explored nor maximized the possibilities of email marketing, read more about how to leverage your existing and future contacts. If you are a small business owner looking to try a different tactic or introduce something new, why not use a change in season to test new ideas.

Get permission

First and foremost, your email marketing campaign or listserv should have the option to opt-out of emails. Subscribers may have their reason for removal from your list and to capture their explanation, add a comment section before they officially remove themselves. By having permission to be in the electronic inboxes of your customers, you can better target content and offerings to be the people who want to remain on your list. If you want to incentivize your email list or a special campaign, consider adding a discount code, flash sale or customer appreciation message.

Test and then test again

Once you focus on the subscribers who remain on your list, regardless of how many subscribers, there is an opportunity to experiment with different type of sales copy, promotions, visuals, etc. A simple way to test subject lines or a specific merchandise is to A/B test a call-to-action (CTA), time of day, or even the email’s layout. Send two emails to similar groups within your email list but hold a variable for testing. Make sure to have predetermined goals and review the analytics of open and click through rates of hyperlinks, especially those tied to your website.

Incorporate seasonal trends

If weather or the time of year affects your sales or potential new business, tailor email marketing accordingly. For example, if you manage a summer camp for teens, then you may target different groups to include school staff, parents, and community officials to inform them of your offerings, cost and availability. A common example of seasonal emails is small businesses and big brands using holidays like Thanksgiving and Valentine’s Day to generate sales and customer interest about their products and store specials.

Integrate email marketing as part of an entire plan

A small business may not have a lot of marketing resources but to maximize your efforts, it’s important that email marketing and subsequent campaigns are connected to other business goals and marketing objectives. Think about social media, advertising, events, SEO, and other strategies that can work in tandem with your email marketing.

Email marketing can have many layers and may require knowledgeable staff or additional resources. Starting with the basics can help small businesses take advantage being present in their customers’ inboxes. Don’t lose sight of the chance to engage them, delight them and to make a sale.

Original Post: https://www.sba.gov/blogs/email-marketing-basics-small-business

How to Pick a Credit Card for Your Business

A Wall Street Journal Article–

Credit-card issuers and banks have been expanding their offerings for small businesses. It is often much easier and faster for start-ups to open a credit-card account than to secure a line of credit from a bank. And a credit-card account is also a good way to establish credit in a business’s name.

With dozens of choices, keep several issues in mind. First, what are your spending habits? Do you plan to pay charges each month, or pay them off over time? If you are carrying a balance, pay attention to the annual percentage rate. If you carry a balance, and have good credit, some card issuers may offer you a low interest rate or even a teaser rate as low as 0% for the first year. Some have fixed rates, which could be attractive when rates are rising.

If you pay in full each month, cards with longer grace periods or more generous rewards may be more appropriate.

A related note: Charge cards may be useful to a small business that needs the use of credit for a short time period. The charge card forces the holder to have the financial discipline to pay the full balance amount, usually within 30 days, or penalties apply. Credit cards, on the other hand, provide maximum flexibility for small-business owners. However, that flexibility can be costly if you don’t pay off your balance in full and you pay interest on it.

Many credit-card issuers offer rewards programs. A company that does a lot of travel may want airline-mile rewards. But review the list of exclusions since some programs are so restrictive that you may not be able to benefit from them. If travel isn’t a major factor, consider cards that offer cash back. Many give 1% to 5% back–but pay attention to the fine print. Higher payments may apply to only certain types of purchases, such as business supplies or gasoline. Look for other perks as well. Some cards provide benefits just for using the card, such as discounts at certain retailers, restaurants or services, access to airport lounges and hotel upgrades.

Some cards that charge annual fees may make sense if a particular benefit is worth more to you than the amount of the fee. Another reason to not mind an annual fee is a longer grace period. Some cards with annual fees may offer up to 30 days to pay off without any charges, compared to 20 days on other cards. But if you carry a balance, you might want to get a lower rate versus a card that has no annual fee but has a higher rate.

Visit an online credit-card comparison site to sort through the array of offerings.CreditCards.com, CardRatings.com and Bankrate.com allow visitors to search for cards with sorting tools and apply directly online.

Be aware of what happens if you can’t pay the bill in full each month or make a late payment. Some issuers will take away any rewards earned, in addition to assessing penalties and fees. Don’t ignore the ramifications of not paying on time. You could face steep charges, a higher interest rate–often approaching 30%–and even put your own personal credit score in jeopardy.

Original Post: http://guides.wsj.com/small-business/funding/how-to-pick-a-credit-card-for-your-business/

How to Start a Business with a Partner

A Wall Street Journal Article–

Business partners often start businesses together with little planning and few ground rules. Sooner or later, they discover the hard way that what’s left unsaid or unplanned often leads to unmet expectations, anger and frustration. Partners can clash over countless things, including conflicting work ethics and financial goals, roles in the business and leadership styles. What follows is a primer on how to avoid that and set up — and sustain — a business partnership.

First, ask yourself: Do I really need a business partner to build a successful company? Taking on business partners should be reserved for when a partnership is critical to success — say, when the prospective partner has financial resources, connections or vital skills you lack. You may be better off hiring the other person as an employee or an independent contractor.

Communication is important at every stage of a partnership, and especially so at the outset. A common mistake business partners make is jumping into business before really getting to know each other. You must be able to connect to feel comfortable expressing your opinions, ideas and expectations.

If you haven’t worked together previously, test the partnership out by tackling a small project together that showcases each other’s skills and requires cooperation. This is also a way to learn about each other’s personality and core values.

Ideally partners’ professional skills should complement one another, but not overlap too much. For example, you may be detail oriented and your partner may be a big-picture thinker. Or you may be an expert in marketing and sales, while your partner prefers to stay in the backdrop poring over financials.

To gauge how well you might work together, have a chat with each other’s colleagues and family members. Key questions to answer include:

  • Do you and your partner share personal and professional values, ideas and goals?
  • Do you trust your partner’s motivations and character?
  • In what areas of everyday life and business do you agree?

Other points to consider:

  • What if a spouse or kid later wants to join the business?
  • How will it be handled if one partner acts unethically?
  • What if one partner wants to move out of the country?

Potential partners may want to consider taking a two- or three-day retreat together to go over their individual expectations for the business and partnership, one by one, and compare notes. It can help the conversation to have the partners guess each other’s expectations before revealing them to each other.

Be especially careful when partnering with close friends or family members. Like many marriages, business partnerships can end in bitter divorce. Consider whether you’re willing to risk hurting your relationship if the partnership falls apart.

Approach a partnership with close friends or family as you might with strangers: Thoughtfully plan and prepare for every aspect of it in advance so there’s no question about how difficult situations will be handled.

A note about partnering with a spouse: Working together puts an added strain on a relationship, and couples can quickly discover there is a little too much togetherness. Those who succeed often have learned to set boundaries keep the business from dominating every aspect of their lives. For example, they may have agreed to leave the office at 5 p.m. and put all conversation about work on hold until after the kids are in bed.

Once the decision is made to start a business together, you should create a partnership agreement with help from a lawyer and an accountant. Take this step no matter who your partner is. People with strong personal connections may feel certain that their supposedly unbreakable bond will help them overcome any obstacles along the way. Big mistake. Get a written agreement.

Every agreement should address three crucial areas: compensation, exit clauses, and roles and responsibilities. Include who owns what percentage of the business, who is investing what, where the money is coming from, and how and when partners will be paid.

Typically partners set up equal ownership and each contributes 50% of the initial investment. But terms can vary greatly. For instance, one partner might contribute more money if the other partner can bring in expertise or business contacts. As the business grows and changes, adjust compensation accordingly. For example, partners may agree to work initially without compensation, and to get paid after a certain revenue target is reached. In addition, if the business partnership brings on more people or if a particular partner is putting in more or less time, building some flexibility into the contract can let you adjust payments.

The agreement should also cover how you plan to exit the business. Include clauses that spell out cases in which one partner is obliged to buy out the other’s interest — for instance, if one wants to quit the business. For instance, it can state that the other partner must buy him or her out for a prenegotiated percentage of the business’s value.

If neither partner wants to continue the business, partners can also liquidate and divide all assets. It’s also a good idea to settle on in advance how to assess the total value of the business upon dissolution. The agreement should specify who appraises the business and the methodology to use.

Outline your expectations for how you’ll operate your business. Clearly delineate the roles and responsibilities of the partners based on their skills and desires. This will eliminate turf wars and clearly show employees to whom they should report.

Establish routines for daily communication. For example, agree to talk twice a day at designated times and to re-evaluate their goals on a regular basis. At least once a quarter, sit down and discuss how you envision the future of the business and what steps to take in getting there.

Addressing these issues up front will help you better focus on your business later. How you work out the details of setting up a partnership could be an indicator of how well or poorly your prospective venture will operate. Inevitably, some potential partners will realize through the process they weren’t meant to be.

Original Post: http://guides.wsj.com/small-business/starting-a-business/how-to-start-a-business-with-a-partner/

Association Networking

Networking is something that we all have to do to get business. I am sure you all know that there is an Association for everything. Many of these associations have local meetings for you to network with. For Example, I love working with Automotive related companies so I wanted to be in a room where their was Automotive Related business owners so I joined The Automotive Service Association. How did I find out about them? The Washington State Association List. Check it out athttps://www.sos.wa.gov/library/wa_orgsubjects.aspx. It is a long list but can get you thinking about who you want to be in front of. Enjoy 🙂

How to Find a Business Owner Who Wants to Sell

A Wall Street Journal Article

Buying an existing business from an owner looking to retire or otherwise cash out is an attractive way to become an entrepreneur. But finding owners who are looking to sell may not be easy.

Many business-acquisition opportunities aren’t always widely known, even by the investment bankers who facilitate such deals, because sellers fear roiling employees and customers by taping a for-sale sign in the window. Instead, they wait patiently for the right buyer to knock.

Accountants or lawyers who work with small-business owners might know of a client’s desire to sell, but often it pays to focus on one particular industry and contact owners directly.

Try the strategy that one entrepreneur calls “call-mail-call.” Start by calling a few business owners in the industry and ask if they know someone who may be interested in selling. Don’t request an immediate answer, but say you’ll follow up. Two weeks later, send a letter with your business card reminding them about your desire to find prospective sellers and say that you’ll call again soon. Finally, call back to inquire if they’ve come up with any ideas.

This strategy shows that you’re a serious buyer. And even if the owners you contact aren’t looking to sell, they might know another who is.

Other resources are trade-group newsletters with classified ads. You can also read local business publications. As you do, look for business owners who seem old enough to be ready to retire. It’s possible that they want to but don’t know what they’re going to do with their business.

It can’t hurt to build a network of investment bankers, primary lending institutions, mezzanine lenders, brokers and venture capitalists. (Professional investors may be looking to divest businesses from their portfolios.) But in the end, directly networking with actual business owners might be more effective and efficient than relying on middlemen who ought to be in the know but often aren’t.

Original Post: http://guides.wsj.com/small-business/buying-and-selling-a-business/how-to-find-a-business-owner-who-wants-to-sell/