Author Archives: Paul Long


by Complyright Congratulations, you’ve hired a new employee! Adding staff is an exciting milestone for a budding business, and it’s easy to get overwhelmed when preparing for his or her arrival. In the rush to get your employee up and Read more…


by Drake Forester Buying a restaurant is a major investment. In many ways, it is more complicated than opening a new one. New restaurants face specific disadvantages: no established clientele, no reputation, no staff. Buying an established business, however, comes with Read more…


by Deluxe Every year, Interbrand releases its list of the best 100 global brands. While the list does change from year to year, many of the brands develop remarkable staying power. For example, despite a PR scandal over emissions last year, Read more…


by Bridget Weston Pollack You already know who Millennials are: people born between 1982 and 2000. But who are Millennipreneurs? They may not be small business owners (yet!), but entrepreneurship plays a significant role in their lives. According to a survey Read more…


by Deborah Shane Tip 1: In Social Media, Be Where Your Customers Are “Know where your customers are hanging out online. You don’t have to be everywhere. Be where your customers are … and communicate with them there.” – Laurie Read more…


By: Liberty Tax You know about the power of tax deductions to minimize your small business’s tax liability. But are you taking full advantage of business tax credits? While deductions reduce your taxable income, tax credits reduce the tax you Read more…


by Jill Konrath   I was recently asked, “If you were mentoring a new salesperson, what would be your top five sales tips and how did you learn those?” Good question! It really got me thinking. There are so many Read more…


John Rampton As freelancers, we often hear the recommendations to “network.” Social media, conferences, an extremely crowded cyberspace can make this feel almost impossible to do with any sort of strategy. How do we authentically connect with others in our Read more…


Instapaper – a tool for organization This is a simple tool that allows you to save web pages for later to read on your computer, mobile phone, or even Kindle. Once you sign up for an account (which takes just Read more…


SocialMention – a tool for monitoring mentions This tool has lots of cool features that focus on blogs, video, and social (all the “cool” stuff). You enter in a search term, either a keyword or a company, and the tool Read more…